Art direction and Graphic design for campaign 2014 of Gas Jeans 30th anniversary including web design for the international events. GAS Jeans celebrated an important anniversary in 2014: 30 years in business. To mark the occasion, we decided to celebrate 30 years in 30 seconds. How? With a unique digital event: GAS FREE FOR 30 SECONDS.
The idea? Simple. Make products on the GAS Jeans e-commerce website COMPLETELY free for half a minute. The event was launched through digital PR initiatives, social networks, retail outlets, a print campaign and a web video with MotoGP Champion Marc Marquez as testimonial.
Creative director: Tommaso Mezzavilla
Sr. Digital art director: Domenico Montemurro
Digital art director: Andrea Campesato Segnini
Copywriter: Rosario Floridia
Photographer: Sergi Pons, Gianpaolo Sgura
ADCI AWARDS 2015 - Digital integrated silver
INTERACTIVE KEY AWARD 2015